Elle Adams

Creative Marketing and Communications for the Creative Industries

I’m a freelance marketing and communications consultant based near Hay-on-Wye in Powys. I help artists, creatives and arts organisations connect meaningfully with their audiences.

What I Do

  • I spent three years at Rural Media, working closely with emerging UK filmmakers, audio producers and artists, supporting and managing them to create meaningful marketing & distribution strategies unique to them and their work. All these filmmakers, writers and artists went on to showcase their work on BBC Four, BBC iPlayer, BBC Radio Four, BBC 6 Music and more. I’m a people-person and take pride in building strong relationships with all my mentees. I take time to understand each individual’s skills, personality and creative work and, in-turn, design a marketing strategy that is manageable for them and something they can take ownership of.

  • I specialise in supporting charities and organisations to up-skill their internal staff, giving them the know-how and direction to implement marketing strategies. Many organisations are aware of the importance of marketing, but struggle to maintain marketing plans that work for them. I work with clients to understand how much time, budget and people-power they have and design strategies that are both manageable and sustainable to maintain.

  • I am a fully qualifed digital marketeer in my own right, with an extensive knowledge of:

    • Content design

    • Recruitment campaign management

    • Press Releases and PR management

    • Social media platform management

    • Website management including SEO and AdWords

    • Email marketing campaigns

    • Social media marketing campaigns

    • Reporting and tracking including ROI report design

  • I have six years experience designing marketing content for websites, social media and ‘hard-marketing’ such as flyers and posters. I have a creative eye and enjoy creating material to suit a clients brand identity and requirements.

I’ve worked with

  • BBC Arts
  • Arts Council England
  • Hay Festival
  • HowTheLightGetsIn Festival
  • West Mercia Women's Aid
  • the space
  • Powys County Council
  • in-situ
  • Sidney Nolan Trust
  • The Paper Birds Theatre Company
  • Rural Media
  • the globe at hay
  • Dash Arts
  • Powerhouse Theatre
  • Herefordshire Cultural Partnership
  • Travellers Times

Struggling to get your work seen by audiences?

I have six years experience helping arts individuals and organisations build their marketing strategy, allowing them to reach their full potential.

It all starts with the ‘how’